Ramesh Taurani and Kumar Taurani spoke to Komal Nahta and urged actors to sign more films. Ramesh Taurani said, “In the olden days, we used to promote our films extensively, put up hoardings, publish posters in film magazines, play the songs on TV and radio, etc. Hence, actors used to get excited when signing a film produced by a music company. We used to just share one-line idea of the story and at times, actors agreed to do the film over a phone call and without even physically meeting us. Woh bharosa tha aur luckily, woh bharosa rang laaya kyunki hamari sab picturein chali.”
Kumar Taurani then said, “Now, actors are very panicky, fearing that their film might flop. Actors should continue working, even if they deliver a couple of flops. They should not fear and should do at least 2-3 movies a year. At the same time, they should also be economical with the producers. From what I know, the actors and director of Dhurandhar opted for profit sharing; their upfront fees were not much.”
Ramesh Taurani added, “In the 90s and 2000s, there were not many revenue options. Now, actors can earn through stage shows, ads, endorsements, etc. So, they have a lot of money. Our judiciary follows this principle that bhale 100 gunehgaar chhoot jaaye, lekin ek begunaah ko faansi nahin honi chahiye. Similarly, actors think that bhale 10 hit chhoot jaaye, koi parwah nahin. Lekin 1 flop nahin chahiye! They don’t want their brand value to diminish.”
He continued, “In the long term, flops don’t matter. Akshay Kumar and Ajay Devgn deliver 4 films a year and are going strong for so many years. Drishyam The Conclusion is tracking so well. Salman Khan continues to work and has 3 films in 2 years for sure. I always tell Aamir Khan, ‘Bhai aap zyaada picturein karo’. Shah Rukh Khan’s King will release 3 years after his last release. Aise actors ka zyada kaam aana chahiye.”
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