Hrithik Roshan lays down HRX Films rulebook: "You are a FOOL if you bypass the director!"; points out secret ingredient behind global success of RRR and Aamir Khan's films in China: "Integrity, conviction, unadulterated vision"

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In an interview with BrandEquity, Hrithik Roshan spoke in detail about what it takes for a story to earn a greenlight under HRX Films. He also explained why, for him, the final stamp always comes down to the director’s complete adoption of the script.

Talking about his banner, Hrithik Roshan said, “HRX Films is a division of FilmKraft because that is the main school that I learned from. So, HRX Films operates under FilmKraft and it is the sweet spot between the commercial thinking of that school or my dad's school and content that is high on emotions, high on the nuances and HRX Films is about creating that sweet spot that brings both of these together.”

He explained, “Some big commercial films I have done are a community experience where you have the entire theatre clapping. But then there are some films that you watch just by yourself, and you feel fulfilled, you cry, and it changes you from the inside. It's cathartic and that catharsis, shall I say, I never get in a highly commercial banger of a film. That cathartic journey is always missed. So, HRX Films is an attempt to bring these two together and try to see if we can hit that sweet spot.”

Hrithik credited his cousin brother Eshaan, who identifies “the names, the scripts, the directors” and puts them through an in-office filtration, before it reaches Hrithik Roshan. He revealed, “There are times when I don't like the script, but he likes it a lot. So, he waits 6-8 months and brings it back to me. By that time, I have changed a little bit in my life and I am in a better position to actually recognize the beauty of the script.”

Hrithik then opened up about producing Storm and praised director Ajitpal Singh of Tabbar fame, “When I met Ajit, I just fell in love with him and his creative mind. I, honestly, told him, 'Whatever you will make I am with you'”.

On the question of creative control, Hrithik’s stance is blunt: “You are a fool if you think that you can inject your genius ideas without the acceptance of the director into his film…If you try to push something, bypassing him or forcing him to accept something that he doesn't feel fits into his film, you are being a fool. You are being unintelligent and you are self-sabotaging yourself because only the director will know what the entire painting is going to look like and whether that colour or that stroke is correct or wrong.”

Finally, Hrithik argued that Indian content is increasingly global, from the reach of Raj Kapoor and Mithun Chakraborty in Russia to the performance of Aamir Khan’s films in China, and the worldwide ripple of RRR. He pointed out the common ingredient in all these films – “There is an ingredient of integrity, conviction and a vision that is unadulterated. They are very truthful to the vision of that one director.”

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Manoj Bajpayee replaces Govinda in Bhagam Bhag 2: Report

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Bhagam Bhag 2, the sequel to one of Bollywood’s enduring comedies, has seen a notable change in its cast as production advances toward a scheduled start. Reports emerging from industry sources indicate that Manoj Bajpayee will join stars Akshay Kumar and Paresh Rawal for the follow-up, while original cast member Govinda is not expected to return.

The original Bhagam Bhag (2006) featured Akshay Kumar, Govinda and Paresh Rawal in memorable comic roles and became a cult favourite over the years. As the sequel moves closer to production, the casting list is shifting. According toa report by Variety India, acclaimed actor Manoj Bajpayee is set to take on a significant role alongside Kumar and Rawal.

Govinda, who played one of the lead comic roles in the first film, is reportedly not part of the new instalment. The report noted that discussions with him did not materialise into a confirmed role for Bhagam Bhag 2, and the casting change marks a departure from early expectations.

The sequel will be directed by Raaj Shaandilyaa, known for his work on commercially successful comedies. Filming is expected to begin soon in Mumbai, with the production following an accelerated schedule after months in development.

Meenakshi Chaudhary has been reported as the female lead opposite Akshay Kumar, adding fresh talent to the ensemble. In bringing Bajpayee into the fold, the makers appear to be balancing nostalgia with new creative energy.

Bhagam Bhag was directed by Priyadarshan and featured a story that mixed slapstick humour with situational comedy, rooted in a theatre troupe’s misadventures. Its success has made the sequel one of the more anticipated comedy projects in recent years.

While exact plot details for Bhagam Bhag 2 have not been officially disclosed, the casting developments suggest the film will aim for a blend of familiar dynamics and new character interactions. As preparations continue, more details on the storyline and supporting cast are expected to emerge, offering clearer insight into how the sequel will pay homage to its predecessor while charting a new course for contemporary audiences.

Also Read: Petition filed in Delhi HC to stay Manoj Bajpayee starrer Ghooskhor Pandat over offensive title claim

Farah Khan develops double-role concept for Shah Rukh Khan in Main Hoon Na 2: Report

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After the anticipation around Shah Rukh Khan’s upcoming film King reaches its peak, fresh reports suggest that the actor’s next project could be a sequel to one of his most beloved films, Main Hoon Na. According to an exclusive from Pinkvilla, discussions between Khan and filmmaker Farah Khan are progressing, pointing to Main Hoon Na 2 as a strong contender for his post-King slate.

Shah Rukh Khan and Farah Khan to reunite If realised, this sequel would mark a reunion between Shah Rukh Khan and Farah Khan after nearly 12 years. Their collaborations in the past — including Om Shanti Om (2007) and Happy New Year (2014) — delivered significant box office results and helped define the commercial cinema of their respective eras.

Sources quoted in the report say Farah Khan has devised an “exciting double-role concept” specifically for Khan. “Farah Khan has cracked an exciting double-role concept for Shah Rukh Khan, which has excited the superstar,” one insider told Pinkvilla. “The idea is said to elevate the emotion and entertainment quotient of the sequel, while SRK will explore two contrasting characters.” Main Hoon Na original cast to return for sequel According to the report, the sequel will retain the emotional core of the original while expanding its scope. The central narrative is expected to revolve around a new threat to India, blending elements of patriotism with action and comedy — a combination that helped make the 2004 original memorable. “The film will be a patriotism galore, with the original cast returning,” the source added.

The screenplay is being shaped under writer Aakash Kaushik, with the core story reportedly coming from Shah Rukh Khan himself. In addition to the return of some original cast members, the production team is also considering introducing new faces, preserving nostalgia while broadening the film’s appeal.

Production timelines are yet to be confirmed. Insiders indicate that Shah Rukh Khan is expected to hear the complete narration after he finishes shooting King, which is scheduled to wrap around May 2026. After the narration, Khan will make a final decision on whether to green-light Main Hoon Na 2.

This cautious approach reflects the gravity of attempting a sequel to a film that holds a special place for fans of Hindi cinema. The original Main Hoon Na blended action, drama, and light-hearted moments to become a cultural touchstone, and expectations around its follow-up are similarly high.

While Main Hoon Na 2 remains in an advanced development phase rather than actively in production, industry watchers see the reports as a strong indicator of where Shah Rukh Khan’s career may head after King.

Also Read: Next On Netflix 2026: 23 years after Kal Ho Naa Ho, Shah Rukh Khan, Saif Ali Khan reunite for Kartavya; Mismatched: Season 4 helmed by Jayeshbhai Jordaar director Divyang Thakkar

Dhurandhar tops Netflix charts in UAE, Bahrain, and Oman; ranks in Saudi Arabia and Kuwait after ban on its theatrical release in Gulf countries

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Ranveer Singh-starrer Dhurandhar continues to draw strong viewership on OTT, cutting across borders despite facing theatrical restrictions in key regions. The Aditya Dhar directorial is currently trending at No. 1 on Netflix across several territories, including India, Pakistan, Bahrain, Oman, and the UAE, highlighting the film’s sustained post-theatrical momentum.

As per Netflix’s latest weekly rankings, Dhurandhar debuted at the top position in Pakistan during the January 26–February 1 tracking period. The film has similarly secured the No. 1 spot in multiple other markets, reinforcing its wide appeal on streaming platforms.

In other Gulf regions, where the film did not receive theatrical clearance, Dhurandhar has also managed to chart prominently on Netflix. The film is currently ranked No. 7 in Saudi Arabia and No. 3 in Kuwait, indicating significant viewer interest even in territories where its cinema release was restricted. Meanwhile, Netflix viewing data for Qatar is currently unavailable on the platform’s official website, making it difficult to ascertain the film’s exact standing there.

The OTT success stands in contrast to the film’s earlier challenges in the Middle East. Dhurandhar was banned across all six Gulf Cooperation Council (GCC) countries—the UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain—owing to objections raised over its geopolitical themes. The film, which centres on an undercover RAW agent, was denied theatrical certification after regional authorities reportedly flagged its portrayal of Pakistan as sensitive.

The ban significantly limited the film’s theatrical reach in Middle Eastern markets, traditionally considered crucial for Hindi cinema. However, Dhurandhar continued to perform steadily in India and select international territories and has now found a renewed audience through its digital release, where streaming norms differ from cinema regulations.

Dhurandhar released theatrically on December 5, 2025, and premiered on Netflix on January 30, 2026, even as it continues its theatrical run in select markets. The film’s strong streaming performance follows closely on the heels of the announcement of its sequel, Dhurandhar: The Revenge. The makers recently unveiled the teaser and a poster confirming a March 19, 2026 release.

Directed once again by Aditya Dhar, the sequel is slated to clash at the box office with Yash’s highly anticipated film Toxic: A Fairy Tale For Grown Ups.

Also Read: SCOOP: Dhurandhar 2 OTT rights EXPLODE to Rs. 150 cr; Ranveer Singh creates yet another RECORD as Jio Hotstar wins big!

Mirzapur: The Movie to hit theaters on September 4; Amazon MGM Studios and Excel Entertainment unveil release date

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One of India’s most iconic OTT franchises makes its long-awaited leap to cinemas. The makers announced September 4 as the theatrical release date of Mirzapur: The Movie, promising audiences a larger-than-life cinematic experience rooted in the gritty world they love. The film brings back iconic characters of Mirzapur — Kaleen Bhaiya (Pankaj Tripathi), Guddu Pandit (Ali Fazal), and marks the much-anticipated comeback of Munna Bhaiya (Divyenndu), one of the franchise’s most loved characters. Now, for the first time ever, the cult saga of Mirzapur steps into cinemas, transforming its beloved world into an epic big-screen experience.

The ensemble cast also includes Jitendra Kumar, Ravi Kishan, Abhishek Banerjee, Rasika Duggal, Shweta Tripathi, Shriya Pilgaonkar, Harshita Gaur, Sushant Singh, Mohit Malik, Sheeba Chadha, Rajesh Tailang, Kulbhushan Kharbanda, Sonal Chauhan, Pramod Pathak and Anangsha Biswas.

 

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Amazon MGM Studios, and Excel Entertainment present an Excel Entertainment Production, directed by Gurmmeet Singh and written by Puneet Krishna. The film releases in cinemas on September 4, 2026.

Also Read: Ali Fazal announces wrap of Mirzapur: The Film final schedule: “We brought our A game when the camera rolled up”

Vivek Oberoi files suit in Delhi HC against AI-generated misuse and fake social accounts

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Actor and entrepreneur Vivek Oberoi has approached the Delhi High Court, filing a civil suit seeking protection of his personality and publicity rights amid alleged widespread misuse of his identity through fake social media accounts, unauthorised merchandise and AI-generated content.

In the petition filed through advocates Sana Raees Khan and Pranay Chitale, Oberoi asserts that his name, image, voice, likeness and other distinctive attributes associated with him are being exploited without his consent for commercial and other gains. The suit names entities such as Collector Bazar, ZoomMantra and Indiancontent among the defendants, alongside unidentified individuals labelled as John Doe.

Oberoi’s legal team has sought a permanent injunction to restrain infringement of his personality rights, alleging that the defendants are actively impersonating him on platforms such as Instagram by operating fake accounts using his identity. The plea also highlights the sale of unauthorised merchandise — including posters, T-shirts and postcards bearing his name and likeness — on various e-commerce sites.

A significant aspect of the suit focuses on the alleged misuse of artificial intelligence and deepfake technology. Oberoi contends that AI-generated content has been used to create misleading and derogatory depictions of him, including superimposing his face onto objectionable imagery and spreading facts that he says are false. The petition describes this as potentially harmful to his reputation, creating public confusion about fake endorsements and diluting his personal identity.

Oberoi has argued that unchecked use of generative AI poses a serious risk to personality and publicity rights, leading to “public confusion regarding false endorsements, dilution of personal identity, infringement of privacy and erosion of an individual’s exclusive right to commercially benefit from their persona.”

Because such activities are widely accessible online, the actor has described it as nearly impossible to identify every infringer individually. In light of this, he has sought an omnibus ‘John Doe’ injunction to cover unknown persons found violating his rights.

Claiming that he has already suffered and is likely to suffer irreparable harm to his goodwill, reputation and business interests, Oberoi has urged the High Court to order the removal of unauthorised posts, merchandise and content, and to restrain further misuse of his identity in any form.

Also Read: Vivek Oberoi, Mona Singh, Sunny Leone, Lauren Gottlieb and other celebs share intimate glimpses from their Christmas 2025 celebrations

Not just Animal Park, is Sandeep Reddy Vanga planning a part 3 of Animal too?

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Sandeep Reddy Vanga’s Ranbir Kapoor-starrer blockbuster Animal may be getting even bigger than originally planned. While Animal Park, the second instalment of the franchise, is still in the scripting stage, strong industry buzz suggests that Vanga could be contemplating expanding the narrative into a three-part saga.

Though there has been no official announcement yet, sources familiar with the development indicate that the filmmaker’s creative ambitions for the sequel may have outgrown the idea of a simple two-part structure. “Vanga’s original plan was to tell the story in two films,” a source close to the project told this writer. “But while writing the second part, he realised the narrative had far more depth and material than could be contained in just one more instalment. That’s when the possibility of a third part entered the picture.”

If this plan moves forward, Ranbir Kapoor is expected to remain the common thread across all three films. Interestingly, insiders suggest that the antagonist may not be constant through the trilogy, with different villains potentially driving the conflict in Animal Park and a possible third film, allowing each chapter to explore new dimensions of the story.

At the moment, all decisions remain contingent on the final scripting of Animal Park. However, if the speculation proves true, Animal could well evolve into one of the most expansive character-driven franchises in recent Hindi cinema, redefining how dark, adult-themed narratives are mounted on a blockbuster scale.

Also Read: Ranbir Kapoor on Animal Park says: “It will be bigger, bolder, and more engaging”