After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

https://ift.tt/SmRA49l

In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign.

Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.

 

View this post on Instagram

  A post shared by Ajmal Perfumes India (@ajmalperfumesin)

The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertones, designed for individuals who make a lasting impression without overt display. The brand’s messaging highlights subtlety and presence, aligning with Ranveer’s portrayal in the ad, where his poised screen presence anchors the narrative.

Beyond ‘Aristocrat’, the collaboration also extends to Ajmal’s wider fragrance portfolio. Ranveer will be associated with upcoming launches including ‘Aurum Summer’, a floral unisex scent aimed at capturing freshness and vibrancy, and ‘Wisal Layl’, described as a sensual, woody fragrance that leans into deeper, more intimate notes.

Speaking about the association, Ranveer Singh shared that Ajmal Dubai represents heritage, craftsmanship, and the belief that fragrance is an extension of one’s personality—an idea he personally resonates with. He noted that the ‘Your Unseen Power’ campaign reflects this philosophy through fragrances like Aristocrat, Aurum Summer, and Wisal Layl, each capturing different facets of confidence, energy, and intimacy. He further described these fragrances not merely as perfumes, but as immersive experiences that allow individuals to step into their own ‘unseen power’.

Ajmal Perfumes, known for its legacy in crafting Oud-based scents and its strong presence in the Middle East, continues to expand its global footprint with this collaboration. By bringing Ranveer Singh on board, the brand appears to be targeting a wider, younger audience while maintaining its core identity rooted in tradition and luxury.

With this new partnership, Ranveer Singh adds another high-profile endorsement to his portfolio, while Ajmal Perfumes strengthens its positioning in the competitive global fragrance market through a campaign that blends heritage with contemporary appeal.

Also Read: Deepika Padukone and Ranveer Singh step out for seafood date in Mumbai; viral pics leave fans gushing

Dhurandhar The Revenge faces legal heat; plea seeks ban on the film’s release ahead of Tamil Nadu elections

https://ift.tt/QkBTulX

In a significant development ahead of the upcoming Tamil Nadu Assembly elections, a plea has been raised before the Madras High Court seeking a ban on the recently released film Dhurandhar The Revenge in the state. The matter was mentioned urgently on Monday, March 23, with concerns that the film’s politically charged narrative could influence voters during the crucial election period.

Advocate Sheela brought the issue before a bench comprising Chief Justice SA Dharmadhikari and Justice G Arul Murugan. The counsel argued that the film contains strong political undertones and may impact voter sentiment, especially with elections scheduled to take place on April 23, 2026.

Highlighting the timing of the release, the advocate pointed out that the Model Code of Conduct is currently in force following the March 15 announcement by the Election Commission of India. She urged the court to restrain the screening of the film in Tamil Nadu until the completion of polling, suggesting that its exhibition could resume thereafter.

Dhurandhar The Revenge, which hit theatres on March 19, has been generating considerable buzz for its high-octane narrative and intense political backdrop. The film reportedly follows the journey of a covert operative returning to India after a long mission, only to find himself entangled in a web of power, corruption, and political intrigue. With its layered storytelling and dramatic conflicts, the film has sparked conversations among audiences and critics alike.

While the court did not pass an immediate order on the oral mention, it directed the complainant to file a formal petition to examine the matter in detail. An urgent hearing is expected to take place after the complainant completes the filing process, which could determine whether the film continues its theatrical run in the state during the election period.

The development adds a fresh layer of controversy to the Ranveer Singh starrer, which has already been in the spotlight for its bold themes and strong narrative tone. As the legal proceedings unfold, all eyes will be on the court’s decision and its potential impact on both the film’s box office performance and the broader conversation around cinema and political sensitivity during elections.

Also Read: Dhurandhar The Revenge creates HISTORY on Monday with Rs. 60 crores; smashes Rs. 500 crores in 5 days

Unrevealed facts on Dhurandhar: Aditya Dhar REVEALS entire budget and how both films combined became an 8-hour saga: "A scene that was meant to be for 10 seconds actually required 2 minutes"

https://ift.tt/bph5ovy

The amount Aditya Dhar was spending per day on shooting Uri, he was spending almost 11 to 12 lakhs lesser than that every day on shooting Dhurandhar. As Aditya told me, it was insanity the way they have pulled off this film.

What is the cost of shooting the actual end product? How much did it cost? Aditya told me it's about Rs. 255 crores. Yes, both the films together cost a paltry Rs 255 crores to shoot. Originally, it was meant to be one film only. But an 8-hour film seemed out of the question. Hence, Dhurandhar was split into two.

The length increased as the film was being shot. Because Aditya realized that the small montages were turning into big, big scenes. And those big scenes were turning out to be highlights, one after the other. So, what to cut? Aditya explained to me, “A scene that was meant to be for say 10 seconds, it actually required two minutes.”

To take an example, there was the scene in which Major Iqbal is introduced. Arjun Rampal's character is introduced where he says that I want to buy guns. That was supposed to be two-and-a-half-minute scene. It eventually became eight-nine minutes long.

While Aditya had a water-tight script, the dialogues were enhanced on the sets. A lot of the banter which you hear in the film are actually what Aditya Dhar thought on the set on the day of the shooting.

But the end product is almost 95 to 96% close to the main script. The original script.  “And I'm very thorough with my script. I'm very thorough with my research,” said Aditya.

Almost the entire film was shot was by Aditya Dhar, with some assistance from a second unit. But all the main crucial sequences were shot by Aditya Dhar personally.

Also Read: BREAKING: Dhurandhar The Revenge beats highly anticipated Hollywood film Ready Or Not 2 overseas; brings Bahar to Mumbai’s Bahar cinema

Ranbir Kapoor turns brand ambassador for Mana Projects

https://ift.tt/M6sTvja

Bollywood star Ranbir Kapoor has partnered with Bengaluru-based real estate developer Mana Projects as its brand ambassador, marking a significant crossover between entertainment and the evolving urban housing space. The collaboration coincides with the company unveiling a refreshed brand identity, aimed at redefining modern community living.

Known for being selective with endorsements, Ranbir’s association signals a strategic move by the developer to connect with a younger, aspirational audience. The actor will be the face of a large-scale campaign spanning digital, outdoor, and experiential platforms, positioning the brand at the intersection of design, sustainability, and contemporary lifestyles.

Speaking about the association, Ranbir Kapoor highlighted the emotional value attached to homes, stating, “A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging. What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I'm delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”

For Mana Projects, the move represents more than just a celebrity endorsement. Chairman and Managing Director D. Kishore Reddy described it as a reflection of the company’s evolving identity and future vision. “This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru's dynamic homebuyer community. Today's homebuyers seek more than just an apartment; they look for thoughtfully designed spaces, meaningful community living and a deeper connection with nature. At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected, and engineering ensures long-term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly Live Brilliantly.”

The refreshed brand philosophy places emphasis on creating living spaces that blend architecture with nature, focusing on sustainability, intelligent design, and community-driven environments. With Ranbir Kapoor now fronting its vision, the brand is set to amplify its reach, leveraging the actor’s wide appeal to resonate with modern homebuyers looking for more than just a place to live.

Also Read: Mohit Suri clarifies he is not working with Ranbir Kapoor yet: “I wish there was”

Hera Pheri 3 Row: Vijay Kumar claims ‘100 percent’ IP ownership amid legal battle with Firoz Nadiadwala

https://ift.tt/37AkX6U

A legal tussle surrounding the Hera Pheri franchise has come into focus, with Vijay Kumar asserting complete ownership over the intellectual property, as his dispute with producer Firoz Nadiadwala continues in court.

In a candid interaction with Pinkvilla, Vijay Kumar laid out his stance on the matter, claiming that the rights to the franchise have always remained with his side. Addressing the ongoing case, he confirmed, “We have the total rights for Hera Pheri franchise clean and clear, everything. And guess what? This man did the second instalment without permission.”

According to Vijay, the issue dates back to the sequel itself. While a one-time remake right for the Hindi version was granted, he alleges that subsequent developments took place without consent. “We had only given a one-time remake right for the Hindi version. He made that, but then proceeded with a second film without our consent or knowledge,” he stated, adding that the matter was not pursued legally at the time.

The dispute intensified when plans for Hera Pheri 3 surfaced. Vijay revealed that repeated attempts to resolve the issue amicably did not yield results, prompting legal action. “When he attempted a third film, we issued a notice stating clearly that he has no rights, and even the second film was a violation,” he said. He further alleged that Nadiadwala attempted to transfer or sell the project, which led to the filing of an intellectual property rights case.

Providing an update on the legal proceedings, Vijay claimed that the court has already indicated its stance. “The court has made it very clear that the rights are with us, and we are confident of getting that order as well,” he said, while also accusing the opposing side of delaying the process through repeated adjournments and non-appearance.

Despite the ongoing dispute, Vijay acknowledged the commercial value of the franchise and did not rule out future collaborations once the matter is resolved. “Selling can only be considered after we sort things out with Nadiadwala. Once that is resolved, all options are open… because it is a prime brand,” he explained.

On the creative front, he emphasised that the original trio of Akshay Kumar, Paresh Rawal, and Suniel Shetty remains integral to the franchise’s identity, noting that retaining them “makes the most business sense in every way.”

For now, the fate of Hera Pheri 3 remains uncertain, hinging largely on the outcome of the legal proceedings, which Vijay believes will eventually conclude in his favour, even as delays continue to stall a final resolution.

Also Read: Paresh Rawal Addresses Hera Pheri 3 Delay, Clarifies It’s Due to Technical Issues

Salman Khan’s father Salim Khan’s health takes a toll on his forthcoming project

https://ift.tt/4NgFItH

Salman Khan breathed a sigh of relief when his father, Salim Khan, returned home from the hospital. However, the worst may not be over yet, as the Khan patriarch is still a long way from recovery.

A source very close to the family reveals, “In fact, Salim Saab is very, very unwell. At 92, full recovery from his neurological condition is unlikely. We can only hope for the best. The family is taking him home so he can be comfortable with his loved ones. Otherwise, it is pretty much a replay of what happened with Dharmendra some months ago. We are all praying and hoping for the best.”

A close friend of Salman Khan adds that the actor has taken his father’s health decline “very badly.”

“Salman is extremely upset. His equation with his father is well known to those close to the family. He is unable to focus on anything but his father’s health. And yet, he continues to work on Maatrabhumi, navigating post-production while visibly distressed—snapping, sulking, and struggling to stay composed.”

Also Read:  SCOOP: Salman Khan aims to return to Eid with Dil Raju and Vamshi’s action entertainer in 2027

BREAKING: Dhurandhar The Revenge beats highly anticipated Hollywood film Ready Or Not 2 overseas; brings Bahar to Mumbai’s Bahar cinema

https://ift.tt/pU9KMoZ

Dhurandhar The Revenge is unstoppable; the film was expected to break records, and yet, the trade and industry are stunned by how it's performing at the box office. On Saturday, March 21, it set a new record by collecting Rs. 100 crore in a day. On Saturday, March 21, the film created history by collecting Rs. 100 crore in a single day. And now, its dominance is being felt in the Overseas market as well, where it has managed to outgross a much-awaited Hollywood sequel.

According to a report in Deadline, Ready or Not 2: Here I Come, a highly anticipated sequel, opened with $9 million. On the other hand, Dhurandhar The Revenge collected a huge $10.5 million. Dhurandhar’s sequel was always set to open big, considering the response of the first part, which was released in December 2025. However, Ready Or Not 2: Here I Come, released by Fox Searclight Pictures, should have ideally opened bigger in foreign territories, considering the star cast (Sarah Michelle Gellar, Elijah Wood and Kathryn Newton). The fact that Dhurandhar The Revenge has gone past it only underlines the scale of its global craze.

Dhurandhar 2 brings Bahar to Bahar Cinema

Meanwhile, residents of Vile Parle East and Andheri East in Mumbai got a pleasant surprise as the popular Bahar Cinema will play four shows of Dhurandhar The Revenge on Sunday, March 22. This has never happened before since it commenced operations in November 2010.

According to an exhibition source, “Due to certain regulations of the commercial establishments in the cinema building, Bahar is allowed to play shows only after 5:00 pm. But with Dhurandhar The Revenge, they have made an exception. On Sunday, the film had four shows, at 8:00 am, 12:30 pm, 5:00 pm and 9:30 pm.”

Bollywood Hungama was the first one to report that Dhurandhar The Revenge’s post-midnight and early morning shows have been planned by several cinemas. As the film was released and went on a record-breaking spree, more theatres joined the bandwagon, probably for the first time. Kasturba Cinema in Malad hosted a 2:30 am show, while Woodland Cinemas in Virar, near Mumbai, arranged a 7:45 am screening on Sunday for eager moviegoers. Both shows were nearly sold out.

Dhurandhar The Revenge is produced by Jyoti Deshpande of Jio Studios and Aditya Dhar and Lokesh Dhar of B62 Studios. It is written and directed by Aditya Dhar.

Also Read: Mukesh Chhabra calls Aditya Dhar a ‘real hero’ as Dhurandhar The Revenge hits theatres; says “People will be talking about these films for years”