The much-awaited film Adipurush has finally been released with much fanfare. Starring Prabhas, Saif Ali Khan and Kriti Sanon, the film has opened at a huge Rs. 36 crores as per early estimates. What’s praiseworthy is that despite being such an expensive film, the makers didn’t ask for ticket prices to be insanely hiked. The norm nowadays is to opt for blockbuster rates for biggies. Often, this makes it unaffordable for the masses. Many have been complaining about it on social media but their plea has fallen on deaf ears. Everyone expected Adipurush makers to also sell tickets at inflated prices. But viewers were pleasantly surprised when they realized that the ticket rates were steep but not as much as for other big-scale films of recent times.
During an interaction with Hindustan Times, Bhushan Kumar explained that there are three price brackets – regular, popular and blockbuster. He said, “Big films like Brahmastra (2022), RRR (2022) and KGF - Chapter 2 (2022) opted for blockbuster rates. But, we opted for the popular rates. The tickets are expensive, as Adipurush is also available in 3D and theatres have added their cost.”
Director Om Raut, meanwhile, revealed that he had asked for a cap in ticket prices. He added that if they had their way, they would have sold Adipurush’s tickets for Rs. 100 so that the masses could afford to watch it.
In the same story, Bhushan Kumar also revealed that Om Raut had done a thorough research and hence, they were able to sail through easily during the Censor process. Bhushan said, “Om had a checklist of things we should not do. He had everything documented by the experts. Even when we went to the Censor Board for certification, we were prepared for the questions that might come up. I’m glad we got a U certificate.”
Also Read: Adipurush: Telangana cinegoers vandalize a theatre after Prabhas starrer gets delayed during screening; police register case
