The two releases, Laal Singh Chaddha and Raksha Bandhan took a lukewarm start at the box office on August 11. The two films failed to clock a combined total of Rs. 20 crores on the opening day, failing to even make the use of Raksha Bandhan Holiday. The opening day performance has shocked the Hindi Film Industry and put trade in a state of confusion. And now, we have got another shocking news for all our readers.
According to our sources at a tracking agency, the cinema owners have voluntarily reduced the shows of both Laal Singh Chaddha and Raksha Bandhan due to the poor show at the box office. "Both the films were released with around 10,000 shows across the country and neither of them warranted this sort of showcasing. Even on the opening day, the occupancy was as low as 10 to 12 people in maximum shows. Seeing the no-show, the exhibitors decided to reduce the showcasing of both the films on the second day to save up on the overheads and increase occupancy in the limited shows," a trade source informed Bollywood Hungama.
While approximately 1300 shows of Laal Singh Chaddha have been reduced, Raksha Bandhan has seen a show reduction of 1000 shows across the country. "Neither of the films warranted such a wide release. While Laal Singh Chaddha is a wash out in the mass belts, Raksha Bandhan is facing a no-show in some multiplexes," the source told us, and added, "In-fact, despite the voluntary show reduction, many shows of both the films were cancelled on Saturday morning due to no audience. It's a disastrous scenario on the ground."
