South Korean juggernaut BTS, the biggest band in the world, has dropped their second English 'Butter' after topping the charts last year with their first one 'Dynamite' followed by their Korean single 'Life Goes On' from their EP 'BE' (Deluxe Version). 21st century Pop Icons BTS has dropped the much anticipated official music video accompanying the song.
'Butter' is a dance-pop track that easily becomes listeners’ favorite earworm, with its distinctive baseline and crisp synth sounds. Sometimes smooth and at times charismatic, the duality of BTS they claim to “owe [it all] to [my] mother” will melt listeners' hearts. The fun and witty lyrics brimming with positive and bright energy will instantly uplift moods.
The song gives many references to Michael Jackson, Usher, mentions ARMY with a sign, the mugshot scene has special dates mentioned. The music video opens with black-and-white shots of the member in crisp suits before the scenes cut to several locations including a press conference, a gymnasium, freestyling in the elevator flaunting their slick choreography. They croon, "Smooth like butter / Pull you in like no other / Don’t need no Usher / To remind me you got it bad / Ain’t no other / That can sweep you up like a robber / Straight up, I got ya / Makin’ you fall like that."
A range of musicians including Rob Grimaldi, Stephen Kirk, Ron Perry, Jenna Andrews, Alex Bilowitz and Sebastian Garcia have lent their hands in writing the song. Leader RM also partook in the making of the track to add in the signature BTS style.
The electric performance amplifies the song’s energy. The choreography is a combination of group and unit dances executed in razor-sharp precision, yet without losing its cool demeanour. Stroking their hair, then blowing a kiss and walking on their tiptoes, the performance drizzles with BTS’ charms and versatility.
The music video already drew an estimated 3.89 million concurrent viewers, while we wait for YouTube to officially announce that it smashed the premiere record.
This is only the beginning. The band will perform 'Butter' for the first time at the upcoming Billboard Music Awards on May 23. They are nominated for four categories at this year’s award - Top Duo/Group, Top Song Sales Artist, Top Social Artist and Top Selling Song. BTS is also kicking off Good Morning America’s Summer Concert Series on May 28. Recently, they are also on the cover of Rolling Stone, dubbed the “biggest band in the world.”
